If your company already has a registered name, it’s not possible to change it. You need to contact the Registrar of Companies (ROC) and obtain consent. You can apply for consent to change the name of your company by filling up the INC-24 e-form on the Ministry of Corporate Affairs portal. Once the ROC approves the change, you can now use your new, more appealing name. It’s worth remembering that the Registrar of Companies has the right to refuse your application if you’ve been doing business under a different name. There are a few things that you must consider when choosing a name. First of all, make sure that it is available. It’s important to remember that the name you choose should not have any copyrights. In other words, if your company name is not available, you cannot change it. If your name is registered with the Ministry of Corporate Affairs, you can easily change it. This process will not affect your assets, but it will affect your liability.